Having your moving company advertised is crucial for business growth in the 21st century. Strong marketing strategies for moving companies can grow your customer base and significantly increase your company revenue. This article covers some basic points of effective marketing, but bear in mind that there’s much more you can do. These are some mandatory things a modern moving company must do to keep up with its competition. Although our list focuses on the moving industry, most of these marketing strategies can be applied to pretty much any type of business.
1 Creating an easy-to-use website
Living in the digital era means that most people look for movers online. Therefore, having a good website is an absolute must. Some of the most important features of a good website are clear design and easy-to-use navigation.
Presenting your company services in a clear and concise manner is necessary. For example, your main menu shouldn’t have more than 7 items. Select the most important pieces of information you want your visitors to get without overwhelming your pages, especially your homepage. Make sure visitors can find everything they want to know in a few seconds. Let your key advantages and best deals grab people’s attention and make a good impression.
Making your website all-devices-friendly is more than helpful. Nowadays, a lot of people are using smartphones to browse moving company websites. Most of them are Android and iPhone users. Make sure your mobile pages show the most important information and include CTA features.
2 Improving your online reputation
A lot of customers will check your company’s reputation before committing to your services. In fact, the first thing they will check is what previous customers think about your business. Word-of-mouth is no longer one of the key marketing strategies for moving companies. Your site should have a good testimonials page that encourages potential customers to choose you.
Naturally, bad reviews are a turn-off. Not being able to find any reviews is also considered a red flag. Still, not having perfect reviews is better than having no reviews at all. Of course, no company is perfect, besides, not all reviews are completely honest.
Having mostly positive reviews will bring you valuable points. Make sure you regularly post positive feedback on your company’s site and other platforms. You can encourage your customers to write a review by offering a discount or some other reward.
3 Starting a blog
Starting a blog is a great way to drive more traffic to your business and also help a lot of people. Using content marketing to improve SEO is an effective marketing strategy for moving companies. Select specific keywords to focus on in order to boost your SEO and improve the quality of your blogs.
With the help of a blogger or content writer you can promote your business while offering useful moving advice. People will read your blog because they value professional advice. With an informative blog, you will gain more customers, strengthen your relationships with them, and position yourself as a trustworthy business. As a result, your sales and profit are bound to increase. If you’re new to this, there are experts offering smart solutions of this type for movers you can hire.
The blog section can cover a variety of moving-related topics and provide high-quality information. Your movers can share their experiences and answer the most common questions customers ask them. They can give packing and storage advice, warn readers about the biggest moving mistakes, etc. In addition, you can write about statistics – for example, what the best places to live are, where people move nowadays, etc.
4 Promotions and discounts as marketing strategies for moving companies
Competition is fierce in the moving and storage industry; you need to be creative to stay in the game. Everyone is trying to offer the best service and the best prices while still making a profit. A great way to attract and retain customers is to introduce promotions and discounts. For example, you can provide free packing materials and tools, or offer a promotion where returning clients can get a discount on their next move.
5 Investing in PPC advertising
Running a new business isn’t the easiest thing in the world. If you’re just starting and you don’t have many customers, you must use every opportunity to promote your company so you can attract customers and expand operations. Beginners who don’t appear on Google’s first page can benefit from pay per click advertising (PPC). As you know, the first place people go to before booking a mover is the internet. Pay per click ads will help you appear first on Google and thus reach more potential customers.
Social media channels have become some of the best places to advertise your services. Social media is a powerful tool to attract potential customers interested in hiring your company in the future. People share and send informative posts to their families and friends who, then, share them with other people. Instagram, YouTube, Facebook, and Snapchat are some of the best platforms you can use to increase sales and the number of customers.
Knowing people’s needs and preferences is key to targeting them on social media. Collecting relevant information on your customers will help you accomplish this. If you don’t have enough time or knowledge, you can hire suitable candidates or a marketing agency to manage your activities on social media.
7 Researching your customers
That brings us to the last tip on our list of marketing strategies for moving companies – researching your customers. Knowing who your customers are has many benefits. You could be moving a celebrity or someone influential. If that happens, first, make sure your movers do their best. Then, grab this opportunity to politely ask for a testimonial you can display on your website and to take photos. Some of your customers might have a blog of their own where they can recommend your services. The key is to recognize a good advertising opportunity when you see one.